Warning messages in packages

Some countries require cigarette packs to contain warnings about health. The United States was the first,[71] later followed by other countries including Canada, most of Europe, Australia,[72] India, Hong Kong and Singapore. In 1985, Iceland became the first country to enforce graphic warnings on cigarette packaging.[73][74] And at end of December 2010 the new regulation from Ottawa is to increase size of tobacco warning to cover 3/4 of cigarette package.[75] As of November 2010, 39 countries have adopted similar legislation.[71] On February 2011, Canadian government made a regulation that enforced cigarettes packages to contain 12 new images to cover 75 percent of the outside panel of cigarette packages and 8 new health messages in the inside panel with full color.[76][dead link] April 2011: The world's toughest laws on packages came from Australia. New Zealand, Canada and United Kingdom have considered similar policy. All of the packages should be on a bland olive green covered 75 percent of the front of a pack and all of the back with graphic health warnings. The only things that differentiate one brand and another are just the brand and product name in a standard color, standard position and standard font size and style.[77] Concerning the regulation Philip Morris International, Japan Tobacco Inc., British American Tobacco Plc. and Imperial Tobacco have sued the Australian government, if the regulation still be applied due to Australia should protect foreign investors from discriminatory treatment. On August 15, 2012 the High Court of Australia dismissed the sue and will make Australia as the first country to introduce brand-free plain cigarette packaging with health warning cover 90 percent and 70 percent of back and front packaging respectively. It will take effect on December 1, 2012. Tobacco packaging warning messages are warning messages that appear on the packaging of cigarettes and other tobacco products concerning the health effects of those products. They have been implemented in an effort to enhance the public's awareness of the harmful effects of smoking. In general, warnings used in different countries try to emphasize the same messages. Warnings for some countries are listed below. Such warnings have been commonplace in tobacco advertising for many years. A 2009 review summarises that "There is clear evidence that tobacco package health warnings increase consumers’ knowledge about the health consequences of tobacco use." The warning messages "contribute to changing consumers’ attitudes towards tobacco use as well as changing consumers’ behaviour." Brazil was the second country in the world and the first country in Latin America to adopt mandatory warning images in cigarette packages. Warnings and graphic images illustrating the risks of smoking occupy 100% of the back of cigarettes boxes since 2001. In 2008, the government elected a third batch of images, aimed at younger smokers. Since 2003, the sentence Este produto contem mais de 4,7 mil substancias toxicas, e nicotina que causa dependencia fisica ou psiquica. Nao existem niveis seguros para consumo dessas substancias. (This product

ontains over 4700 toxic substances and nicotine, which causes physical or psychological addiction. There are no safe levels for the intake of these substances.) is displayed in all packs. In addition to the above sentence, the message "O Ministerio da Saude adverte: ..." (The Health Ministry warns: ...), followed by one of the many known risks of smoking, is shown on one of the sides. The same introduction, followed by a warning, was spoken after TV commercial advertisements; and even now that cigarette ads are no longer allowed, it retains great popularity and is used in a number of different contexts, health-related or not. [edit]Canada A Canadian Number 7 cigarette package showing warning graphics The Canadian Tobacco Act requires warnings to be printed in English and French, on all tobacco products sold legally in Canada. The current set of 15 warnings was introduced in 2000, replacing older versions from 1994. A Health Canada warning is printed randomly on all tobacco product packaging sold legally in Canada, and is required to take up at least 50% of the visible surface of all tobacco product packaging sold legally in Canada. Imported cigarettes to be sold in Canada which do not have the warnings are affixed with sticker versions when they are sold legally in Canada. A recent government announcement stated that the warning is to be increased to 75% of the visible surface with graphic images of the ill effects of cancer on health. Each warning is printed along with a short explanation and is accompanied by a picture illustrating that particular warning, for example: WARNING CIGARETTES CAUSE LUNG CANCER 85% of lung cancers are caused by smoking. 80% of lung cancer victims die within three years. accompanied by a picture of a human lung detailing cancerous growths. Additionally, on the inside of the packaging or, for some packets, on a pull-out card, "health information messages" provide answers and explanations regarding common questions and concerns about quitting smoking and smoking-related illnesses. On the packaging (usually on the narrow side of a packet), a table details the approximate amount of toxic substances found in that particular brand of cigarette, for example (from B&H Belmont Milds brand): Toxic emissions / unit: Tar 11 – 26 mg, Nicotine 1.0 – 2.4 mg, Carbon monoxide 14 – 28 mg, Formaldehyde 0.057 mg – 0.14 mg, Hydrogen cyanide 0.10 – 0.22 mg, Benzene 0.028 – 0.067 mg In accordance with Canadian law regarding products sold legally in Canada, the warnings are provided in both English and French. Health Canada is also considering laws mandating plain packaging, in which legal tobacco product packaging would be black and white and labelled solely with simple unadorned text, as well as outlawing descriptive terms such as "Light" and "Mild", which Health Canada argues are deceptive to consumers and encourage them to falsely believe that these brands of cigarettes are less likely to cause illness or addiction. There have been several complaints from Canadians due to the graphic nature of some of the labels, such as the rotting teeth to show the damage which occurs to the teeth.